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February 28, 2023

Due to weather conditions, NY banking centers in Orange, Rockland, Ulster, and Sullivan county will open at 10am today. Online Banking, Mobile Banking, ATM’s, and the Contact Center remain available.

Platform Breakdown

Published on January 22, 2018 |

The way you reach your consumers is continuing to become more digital and tech-centered. Review the numbers and invest in the right platforms for your business’s marketing success.

infographic about marketing channel statistics

Mobile is one of the fastest growing platforms

284 billion – the number of mobile commerce sales expected by 2020
51% – the number of smartphone users who have discovered a new company or product on their smartphone

Digital video is expanding

40x – the rate visual content is shared on social media compared to other forms of content
4.4 million – the number of videos uploaded directly to Facebook in February 2016

Print remains steadfast

56% – of customers view print as the most trustworthy form of marketing
$16.6 billion – the estimated value of the consumer magazine advertising market in the U.S.

Social Media is making a splash

$17.34 billion – the cost of social media advertising in the U.S. by 2019
40 million – the number of active small-business pages on Facebook

Digital advertising is surpassing TV

95% – Google’s revenue from online advertising
26.3% – the global increase on social media ad spending predicted for 2017

Now that you have the stats, learn how to use platforms, demographics, and budgets to build a strong marketing campaign.

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